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Summer 2017

The Future of College Marketing

Demographics vs. Psychographics are emerging as a new trend in how to recruit college students of the future. According to a recent article published in The Atlantic, entitled “What Is the Future of College Marketing? The “typical” American college student is changing. Is Big Data equipped to keep up?”, marketers are moving away from simply buying names from ACT and Collegeboard to get a pool of potential students.

Instead of just thinking in demographics (age, gender, ethnicity and other broad variables) schools are beginning to think in psychographics. Psychographics measure customers’ attitudes and interests rather than “objective” demographic criteria and can provide deep insight that complements what we learn from demographics.

This shift can give colleges the opportunity to recruit students through what they value, believe or want in a college experience. This could give campuses the ability to better pinpoint applicants who will be the best fit and match to their specific campus culture.

Watch for the Organizations to host an upcoming new school counselor training (in late September) on trends in admissions with representatives from Dartmouth College, University of New Hampshire, and Keene State College.


Updates for the 2018‑2019 FAFSA

This April, Federal Student Aid (FSA) published a draft 2018‑2019 Free Application for Federal Student Aid (FAFSA).

Two big changes include:

  • Allowing parents who filed an amended tax return (1040x) to use the IRS Data Retrieval Tool (IRS DRT), which will import the originally‑filed information. The college will then see that a 1040x was filed and request to see the amended return only if the family gets selected for verification. This change will allow more families to use the DRT tool then in previous years.
  • The IRS DRT will be available for 2018‑2019 FAFSA completion, but will not allow users to review the transferred information prior to importing it into their FAFSAs. So families will not be able to see or verify that the IRS data is correct. If families are not comfortable with this option, they can choose to input their financial information themselves and take the extra step of requesting an IRS Tax Transcript and forwarding that information on to all the schools to which the student has applied.

As always, the CCP staff will work to stay abreast of all changes and look forward to updating your families in our Financial Aid Night presentations this fall.


It's Never Too Early to Start The Common Application

Soon‑to‑be high school seniors may start work on their Common App over the summer to get a jumpstart on their application process. Students can create their account here. With recent changes, even accounts created during a student's summer between sophomore and junior year will be saved for use during the summer before their senior year

Common App essay prompts for 2017‑2018 are also available for rising seniors who are interested in getting a head start on writing their college essays.

Would you like to help your students with their Common App or might like to present a Common App program at your school? Please use our downloadable curriculum which is available here!


Keene State College and Plymouth State University Offer a New Initiative to Keep More New Hampshire Students In‑State

The Public Promise Program helps students find the right educational pathway and help address New Hampshire's critical workforce shortage.

In April, Keene State College and Plymouth State University announced the Public Promise initiative, a new initiative designed to provide students who are not admitted to either school with alternative pathways to future enrollment at the institutions through the University System of New Hampshire and the Community College System of New Hampshire partnership programs. The two institutions are reaching out proactively to about 1,000 students who applied and were not admitted to this year's incoming class to provide pathways that include associate degree programs, dual l admission options, and targeted coursework.

Once completed, these options would allow students to transfer into the institution of their choice. The New Hampshire Dual Admission program, announced in 2014, allows a student to complete two years of study at a New Hampshire community college and seamlessly transfer to a University System of New Hampshire school to complete a four‑year degree.

It is the intent of this program to keep more New Hampshire students in‑state and help students find the right educational pathway to help address New Hampshire's critical workforce shortage.


Resources for Hosting a College Overview for Seniors Presentation

Planning to host a College Overview for Seniors program at your school this September? Missing the materials you might need? Look no further! We have what you need! Our “Five Steps on the Road to College” curriculum provides timely admissions topics you can integrate into a program with your school-specific processes. Over the summer, our College Insider publication will be updated for 2017‑2018 and we will gladly ship these to you at the beginning of the academic year!

As a reminder, if you have not scheduled your Financial Aid Night presentation for the fall yet, no worries! Use our helpful web form to schedule your presentation today!


Upcoming NHHEAF Workshops for School Counselors

Each year, the CCP is pleased to present a variety of professional development opportunities for school counselors. For the upcoming academic year, please save the date to join us for:

  • Financial Aid Workshop for School Counselors ‑ Thursday, September 21, 2017 at 9 a.m. to 2 p.m.
  • School Counselor 101 ‑ Friday, February 02, 2018 at 9 a.m. to 3 p.m.

For complete session descriptions, as well as our online registration form, please visit our website.


A Resource for Your School's Scholarship Database!

Are your students asking you for more information about scholarship opportunities to help pay for their college education? Point them to www.goodcall.com/scholarships. This site allows students to search the database of more than 6,500 scholarships based upon criteria such as gender, ethnicity, intended major, level of education and location, among others. There is more than fifteen million dollars in scholarship awards available. The site is easy to use and students do not need to create a profile to search the database.